The objectives pursued by trade visitors can provide exhibitors with suggestions for their strategic planning.
These also influence tactical considerations. One could formulate these as visitor-oriented exhibitor objectives.
These are the main objectives to have in mind when hiring and exhibition stand or searching for an exhibition stand hire company.
Some of the objectives pursued by trade visitors are:
Obtaining suggestions for company products and range of products
Meeting new business partners, intensify active contacts
Getting exposure on the trade show
Spotting general trends
Exploring new products and the range of applications
Comparing prices and conditions
Looking for certain products
Attending group meetings and special shows
Placing orders, negotiating business deals
Making contact with related companies
Gaining a breakdown of related markets
Finding the economic situation and business prospective buyers
Finding out about the technical functions and nature of certain products and services