Exhibitions are held all over the world to help bring businesses and customers together.
Including be held for businesses to find partners offering products and services that complement their particular offerings.
As there are often a good number of players in these exhibitions, the challenge is to stand out in a sea of other brands and exhibitors. It is important that your exhibition stand design and build be more than good enough to attract the attention you want for your brand and products and services.
How you can catch the eye of your clientele and, more significantly, make a good impression on them?
Exhibitions are active places, full of action. Whilst this will make for an absorbing day out, attendees might find themselves overwhelmed. Try and make your booth as relaxing as you possibly can. Create some space around your stand, and make sure it does not look too messy. Perhaps provide a coffee and a comfy seat to entice people with a quick respite from the frantic atmosphere.
Know your goals – Your purpose for participating in the trade show or exhibition should be clear to you.
These should be the basis of your plans when searching for exhibition stand building contractors. Everything about your exhibit stand
should all help you achieve your goals. Be very clear about what messages you want your stand design to convey. It can also help to be abreast on how your target audience reacts to the latest trends. This will help you in designing your exhibition stand design and build and in choosing your process.
Use attention-grabbing graphics – The classic adage, a picture paints a thousand words, says everything. Make your target market attention by appeasing them with interesting pictures. Ensure that your chosen image or set of images conveys the message of your organization, without need for lengthy text. Make your textual content thought-provoking.
Use of the space. If you have a big wall, make a big poster! Humorous is the word. Maintain it short and lovely, and close to the dot.
Do not try flow over people with an excessive amount of detail at once. People are not going to stand and read a lot of text.
Your visitors are not likely to spend minutes reading walls. of text from your product tarp looking at your exhibit stand.
Increase your space – Confirm the size of your stand area with the organizers. Get all the measurements such as the height
of your stand area. You can capitalize on a high ceiling space by building a high arch for your logo or brand name for instance or putting a tall tower with a rotating sign. This will create a lighthouse effect which will lead your target to your
These are simply some practical points that you can use when organizing your exhibition stand. You can get in touch with Activteam exhibition stand design and build, if you need help in bringing your concepts to life.
Exhibition Stand Design Styles to Keep in Mind.
There are factors that it’s essential to think about first before you finalize your designs for your exhibition stands. You should seriously think about the various elements that you want to have in your stand. These elements have to be interesting and appealing to your audience. Other than the graphics and well organized and harmonic environment to put in your stand, there are a few fundamentals that you have to plan for too.
A variety of trends have become popular in recent years with regards to designs for exhibition stands. Among these are trends in lighting and construction materials. Here’s a quick rundown on what options you can consider in your own stand:
This is probably one of the areas who have considerably evolved. Today, LED technology has made it possible to create new approaches to make lighting and visuals more interesting to audiences. It has made such a huge impact because of how flexible it is usually with options ranging from rope lighting to strip lighting.
LED technology has also made it possible to use lights of a certain color and also have changing colors incorporated in your design.
Conventional lighting fixtures such as track lighting, pin lights, and floor lights among others are still available. You can check with your exhibit organizers and booth contractors if you have special desires.
The materials that are used in making stands have also seen many changes. The popular materials are often dictated by what is the newest inventions in the industry.
In addition to the conventional metal and wood materials, other materials like plastic, acrylic, sintra boards, and pvc happen to be made available in recent years, adding to custom exhibition stands a special and modern patch. Plastic is extremely durable, flexible, and can be molded into specific shapes. Along with LED illumination, these two materials give booths an advanced and sophisticated look.
One of the most important marketing issues is to create the message structure of a good exhibition booth. Messages needs to be sent to the target audience from different positions and different distances. Is the booth or logo visible when exhibitors enter in the hall? What exactly is the information in long distance, what is the message in medium or short distance? Often exhibition booths are not optimized in the message structure, the lost of leads is often large. The results can be disappointing by approaching exhibition booth preparation the wrong way or is definitely an enjoyable contest with fruitful results when considering professional marketing approach.